Beauty Industry, Beauty Launches

Philips Norelco Campaigns for the Troops

The company is partnering with baseball champ NIck Swisher.

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By: Jamie Matusow

Editor-in-Chief

Since May is National Military Appreciation Month, Philips Norelco is supporting U.S troops who are sporting a military haircut with a promotion called the “High & Tight Salute.”

The company is donating $25k to Operation Homefront, and they are asking consumers to upload a photo of their “High & Tight” haircuts to @PhilipsNorelco with #HighNTight.

Philips Norelco is also partnering with baseball champ Nick Swisher, to help promote the campaign.

“I share Philips Norelco’s passion for raising awareness and supporting organizations such as Operation Homefront…,” said Swisher, adding, “The High & Tight is the definitive military haircut, so what better way to pay tribute and spark a conversation around the cause than getting one myself.”

Photo: Nick Swisher gave himself a haircut with the Philips Norelco Hairclipper 7100.

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